Distribution intelligence
The database of how SaaS actually gets users.
127 apps tracked, 371 channels audited so far. Open any row to see what drives the signups — and whether we detected it, a third party reported it, or the founder just said it. Listing is free.
● detected — we crawled it● stated — founder said it● third-party — reported▲ discrepancy — says ≠ does
top channels across the directory
Programmatic SEO
54 apps · 100% detected
Founder audience
50 apps · 12% detected
Editorial SEO
31 apps · 97% detected
Marketplaces
31 apps · 77% detected
Affiliates
29 apps · 90% detected
AppTop channelsMRRReceipts
all-time $76,627,685subs 101,590last 30d $2,844,652DR 89founder John Huaudited 2026-09-28✓ MRR verified via TrustMRR⚠ stripe key expired on trustmrr; figures last updated 2026-04-20
// mix weights are our estimate from detected signal volume
01Customer word-of-mouthCreators sell from their own audiences, so every storefront advertises Stan. Hu: "We haven't spent a single dollar on paid ads... our customers are literally the best marketers in the world."statedthird-party$0paid-ad spend at ~$30M ARRforerunner08-11
02Founder audience (TikTok)Hu went viral posting career advice on TikTok during COVID; Stan's earliest users came from that audience. 100+ TikToks around launch, first ~$10k validated through a Dropbox template link.stated100+launch-era TikTokshubspot startups08-11
03Referral programBuilt-in 20% recurring commission for as long as a referred creator stays subscribed, plus an "Affiliate Share" feature letting creators recruit their own affiliates with Stan handling tracking and payouts.detected20%recurring commissionstan help center08-11
04Editorial SEOA WordPress blog with ~179 posts — editorial scale, not a programmatic surface. Notably small for a company this size: distribution lives in creators, not search.detected179blog-post URLssitemap08-11
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