// mix weights are our estimate from detected signal volume
A 2014 internal SEO tool became Project Supremacy (v2, v3) sold through "Supremacy Webinars" and a Facebook community, with a WordPress.org Lite plugin as free distribution until it was closed over a security issue in 2019. Rebranded to Xagio as it outgrew "SEO plugin" into cloud WordPress management plus an AI site builder. The engine is unchanged in a decade: education-led sales — a free Skool community (4,300+ members) feeding twice-monthly live webinars that close with time-boxed lifetime offers — amplified by a ThriveCart affiliate program and DR-48 SEO. 122 subs at ~$116/mo average = high-ticket agency plans, not self-serve volume.
The founder's own description: "Twice a month I run webinars showing exactly how I use AI and SEO to rank websites" (largest session: 700 live) — and the webinars close with time-boxed lifetime offers (a "valid 47 minutes" last-chance page exists on the site).
A free Skool community (4,300+ members, "no course pitch at the door") plus on-site training and courses keep the audience warm between webinars — the same community-first pattern that carried the Project Supremacy era on Facebook.
First-party ThriveCart program: 20% of first purchase + 10% of all rebills (30-day last-click cookie) — up to $399 per Agency Annual sale plus $199 per rebill, feeding a visible coupon-site/review ecosystem.
Dogfooded DR-48 content on its own domain (226 sitemap URLs of SEO guides and feature posts) plus founder-led demos and third-party YouTube reviews framing it as ex-Project-Supremacy, and a Legiit marketplace presence inside the SEO-services economy.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.