01 / detected channel mix
editorial seo 50%
marketplace 30%
other 20%
Single-keyword SEO cluster 50%Freemium app stores 30%Meta ads + press outreach 20%
// mix weights are our estimate from detected signal volume
01b / strategy evolution
A French mobile field-service app (intervention reports, quotes and invoices signed and sent from site), founded May 2025 with apps shipping that autumn. Distribution is a tightly-focused SEO cluster around one keyword family — "rapport d'intervention" — plus a freemium app-store presence and self-reported Meta ads. The tiny store footprints (7 iOS ratings, 500+ Android installs) suggest acquisition is web-first, not ASO-driven. No founder growth-channel statements exist anywhere, so the paid and social channels rest on the profile's own checkboxes.
02 / channel claims — with receipts
RANK 1
Single-keyword SEO cluster
detected48 URLs tightly clustered on "rapport d'intervention": ~35 how-to and "valideo vs" comparison articles (Organilog, Kizeo Forms), 6 trade verticals (fire safety, leak detection, chimney sweeping) and a free-template PDF lead magnet — French only, DR 11.
high confidence
RANK 2
Freemium app stores
detectediOS and Android apps with a free tier (up to ~10 reports/month) feeding paid conversion — but the store footprints are tiny (iOS 4.9★ from 7 ratings, Android 500+ installs), so ASO is a delivery surface more than an acquisition engine.
high confidence
RANK 3
Meta ads + press outreach
stateddetectedFacebook/YouTube and Meta Ads are self-declared (no ad-library corroboration), and a dedicated /presse media-kit page solicits coverage per trade vertical — aspiration ahead of evidence, since no third-party press was found.
low confidence
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