// mix weights are our estimate from detected signal volume
Solo-founder consumer app in the Cal AI mold (photo → calories), launched June 2025 from Ukraine/Poland with Ukrainian-dish recognition as a differentiator. Growth is paid-acquisition-led — the founder names Meta Ads as the primary channel — reaching a claimed 327k+ installs, 5,155 active subs and ~$21k MRR in ~14 months, profitable from month two and self-funded. Weekly $2.99 pricing anchors monetization; SEO is nascent (16 URLs) and organic social secondary. Listed for sale at $200k (0.7x) with 16 offers at capture.
The founder's own acquisition listing names Meta Ads as the primary marketing channel — profitable since month two, fully self-funded, claiming 327,000+ installs and $20k MRR within 12 months of launch (spend unverified).
"Calorie Counter: TrackAI" converts the ad traffic in-store: 4.9/5 from 41 US ratings on iOS (localized into 13 languages including Ukrainian, $2.99/wk anchor), plus a Google Play listing in the 100K+ install band.
TikTok (@trackai.app), Instagram and Facebook accounts linked from the homepage — presence consistent with a Meta-ads-led consumer funnel where organic social is the supporting act, not the engine.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.