// mix weights are our estimate from detected signal volume
The most elegant distribution mechanic in this directory, and the one hardest to copy after the fact: every customer's wall of testimonials is a public, indexed page on the product's own domain. Roughly 28,000 of them. The users build the SEO surface as a side effect of using the thing, each wall is genuine content about a real business, and every embed on a customer site points home. Worth reading directly against Senja, a direct competitor also on this board, which reaches a similar market with 729 templated marketing pages instead. Same category, opposite strategy.
28,095 sitemap URLs, almost all of them customer "space" pages (/<customer>/all) across six child sitemaps of ~5,000 each. The product's own users generate the pages; the company writes almost none of them.
The product is embedded on customers' own sites, so distribution rides on their traffic rather than ours. 8 /widgets and 2 /wall-of-love pages document the surface.
The founder posts revenue milestones publicly on X and LinkedIn, and the "$100k MRR" announcement is itself one of the most-cited data points about the business. Building in public is both the channel and the source of the number this profile cites.
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