RANK 1
Shopify App Store
detectedThe primary install surface: "Supliful: Dropship Supplements" live since Feb 2021, free plan + $49/mo Pro — marketplace search inside Shopify does the acquisition.
high confidence
directory / ecommerce-infrastructure / supliful
Supliful
supliful.com · on-demand CPG fulfillment for creator brands · founded by Martins Lasmanis
✓$184,871MRR · TrustMRR↑ 2% mom · last crawled 2026-08-11
3,598 subscriptions$51,675,818 all-timelaunched 2017
01 / detected channel mix
marketplace 40%
word of mouth 30%
founder audience 15%
editorial seo 15%
Shopify App Store 40%Creator white-label flywheel 30%Founder LinkedIn 15%Intent SEO blog 15%
// mix weights are our estimate from detected signal volume
01b / strategy evolution
Pandemic-era traction from fitness coaches upselling supplements to clients → Feb 2021 Shopify App Store listing became the merchant acquisition surface → $1.1M pre-seed pitched explicitly on white-label influencer supplements → founder-led LinkedIn building-in-public phase → today the visible channels are the app store, the creator-brand flywheel, and an SEO blog aimed at "start a supplement brand" intent.
02 / channel claims — with receipts
RANK 2
Creator white-label flywheel
third-partystatedThe model recruits influencers to launch their own supplement brands, making every creator a distribution node — the $1.1M pre-seed deck is literally titled "white-label influencer supplements". Early traction: fitness coaches upselling to clients, per the founder.
$1.1Mpitch deck (influencer thesis)slideshare08-11quote"that's how our business took off"techround08-11
good confidence
RANK 3
Founder LinkedIn
statedBuilding-in-public growth updates on LinkedIn/X ("We grew 34.5% MoM"); Lasmanis frames writing as strategy: "it literally pushes you to think about how you want to build the business."
ep.138why linkedin makes sense for founderspursuit of scrappiness08-1134.5%MoM growth postlinkedin08-11
good confidence
RANK 4
Intent SEO blog
detected475 blog URLs plus a 191-page product catalog (733 URLs total) targeting "start a supplement brand" and TikTok-Shop/creator queries.
good confidence
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