// mix weights are our estimate from detected signal volume
The founder built design-tool infrastructure for over a year on a prior product (Reweb), then repackaged it as mobile-only Sleek in ~3 weeks. Launch phase (late 2025): X build-in-public + Reddit progress posts + Product Hunt (#7, 212 votes) — $10k MRR in ~6 weeks with zero paid spend per a third-party case study. Scale phase (2026): programmatic SEO to 1,780 URLs across 12 locales, a Tolt affiliate program, and an open-source agent-skills repo so Cursor/Claude users generate Sleek designs from inside their editor. Listed for sale on TrustMRR at $1M (3.3x) with 5 offers at capture.
The launch playbook was organic virality: founder build-in-public on X plus Reddit progress posts — $2.5k MRR in 2 weeks, $10k in ~6, with zero paid marketing per the MarketingCrafted case study, compounding a #7-of-the-day Product Hunt launch (212 upvotes).
1.8k sitemap URLs — the same ~148-page template/tools/alternatives cluster replicated across 12 locales (es, zh, pt, de, fr, ja, ko, it, ar, hi, tr): ~110 /templates app-type pages, 8 free tools and 7 competitor /alternatives pages per language.
The open-source agent-skills repo (505 stars) lets Cursor and Claude users generate Sleek designs via API from inside their coding agent — riding the same AI-assistant-as-storefront wave as the MCP crowd, plus a skills.sh listing.
A live Tolt-hosted program linked from the homepage — the signup group is literally named "affiliates-40", consistent with a 40% commission (rate unverified).
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.