01 / detected channel mix
programmatic seo 55%
founder audience 25%
word of mouth 20%
Programmatic SEO 55%Founder audience 25%Community membership 20%
// mix weights are our estimate from detected signal volume
01b / strategy evolution
The original of the genre, and still the clearest demonstration of what a database plus a template does to search. One row per city becomes a page per city, then a page per city per question — cost of living, ranking, coworking, weather, who is there now — and then a page for every pairing of two cities. That last move is what produces a sitemap of 57,429 URLs from a list of about 1,400 places. The community membership on top is the part competitors could not copy: the data was scrapeable, the people were not.
02 / channel claims — with receipts
RANK 1
Programmatic SEO
detected57,429 sitemap URLs generated from roughly 1,379 cities: one page each for /cost-of-living, /ranking, /coworking, /nomad-guide, /people and /near — plus 9,900 city-versus-city /compare pages, which is the combinatorial trick that turns a modest dataset into a very large index.
high confidence
RANK 2
Founder audience
statedBuilt in public from the start by a founder who has posted revenue and product decisions openly for a decade. Every subsequent launch in the portfolio starts from this audience rather than looking for one.
good confidence
RANK 3
Community membership
statedThe paid membership is a community, so the product retains on relationships rather than features. The moat is the members: the city data can be copied, the people in the chat cannot.
low confidence
◆ the weekly teardown
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.