// mix weights are our estimate from detected signal volume
A solo Colorado operation that grew to ~$5.5k MRR in ~15 months almost entirely on founder cold calls into the skilled trades (plumbing, HVAC, roofing, painting), monitoring neighborhood platforms and delivering leads by SMS and app. The book is concentrated — 28 subscriptions at $79–$500/mo flat plans (~$197 average), so single-customer churn swings MRR. Anti-Thumbtack positioning is the pitch: flat rate, unlimited leads, no bidding, and "when you text back, you're talking to the founder Matthew, not a call center". Listed for sale at $100k at capture.
Acquisition is outbound dials into the trades with a claimed 1-in-5 trial-to-close conversion and MRR "tripled in recent months ($2k to $6k)" across 4 states — all founder-asserted, but consistent with the verified 28-subscription, high-ACV book shape.
The solo operation is itself the differentiator: homepage copy sells "run by a one-man operation based in Colorado" against per-lead marketplaces — flat pricing and founder-answered texts as the retention and referral engine in a trust-starved niche.
Per-trade landing pages (electrical, handyman, roofing, painting — "Electrician Job Leads Near You") are indexed and seeded, but at DR 3 with no sitemap they are a bet on the future, not a working channel yet.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.