01 / detected channel mix
outreach 50%
word of mouth 25%
editorial seo 25%
Outbound (cold everything) 50%Community pitching (RevGenius) 25%Case studies + comparison seeds 25%
// mix weights are our estimate from detected signal volume
01b / strategy evolution
Founded Dec 2025 and at ~$8.5k Stripe MRR (plus a founder-claimed, unverified $3k/mo invoiced) within eight months on a pure outbound + founder-led sales motion — just 24 customers at $250–$2,300/mo. A content layer (case studies, competitor-comparison posts) was seeded through 2026 but DR 3 means it ranks on brand terms only. Listed for sale at $90k (0.8x) with 5 offers at capture; trailing-30-day revenue -10%.
02 / channel claims — with receipts
RANK 1
Outbound (cold everything)
stateddetectedThe declared mix is LinkedIn, cold calling, cold DM and cold email — and the shape of the book agrees: 24 subscribers at high ACVs behind a demo-led site with no self-serve pricing. The product sells the way it was sold.
good confidence
RANK 2
Community pitching (RevGenius)
statedThe founder pitches directly in RevGenius sales/revops channels ("identify exactly which people visit your website… names, emails, LinkedIn profiles") — direct distribution into the buyer community, with modest engagement so far.
good confidence
RANK 3
Case studies + comparison seeds
detectedTwo named case studies (AdQuick — "97% of traffic previously unidentified" — and Thrad), each repurposed as founder-authored LinkedIn articles, plus 13 blog posts targeting vs-6sense/Clearbit/ZoomInfo keywords — self-published proof and seeded SEO, not yet a ranking channel at DR 3.
good confidence
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