// mix weights are our estimate from detected signal volume
Open-sourced from day one (May 2025) and positioned directly against OpenRouter/LiteLLM with "open-source and self-hostable" as the wedge — dedicated /compare and /migration pages included. Launched on Product Hunt July 2025 (296 upvotes) but the founder found X posts out-drove PH traffic. Expanded the product line through 2026 (DevPass flat-price coding subscription, LLM Gateway Chat), each with its own PH launch. The fastest riser on this board: +201% 30-day MRR growth and $179K revenue in the last 30 days at capture.
The core product is open source at theopenco/llmgateway (~1.5k stars, 170 forks) under AGPLv3 with a commercial enterprise license — the README offers Docker self-hosting alongside the hosted cloud, the classic OSS top-of-funnel converting to paid hosting.
569 sitemap URLs dominated by programmatic patterns: 271 per-model pages, 56 provider pages, plus /compare pages against competitors and /migration guides (litellm, openrouter) that intercept switchers.
Days after launch week the co-founder posted "one tweet (yesterday) > producthunt launch (first spike)" — a founder explicitly measuring that a single X post outperformed their Product Hunt traffic spike. Growth updates continue on his personal account.
Uses PH as a recurring per-product channel: the original gateway launch (July 2025, 296 upvotes, with a 50%-off-forever promo code), then DevPass (May 2026) and LLM Gateway Chat (June 2026, 80 upvotes).
Widens the funnel with giveaways: previously-paid Pro features were made free (changelog: "pro-features-now-free"), matching the launch-week 50%-off-forever pattern.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.