// mix weights are our estimate from detected signal volume
Started 2022 as HomeField.fit — direct-to-consumer virtual fitness for people with I/DD, "a tiny gym with 5 people and a dodgeball" → rebranded to Kibu and repositioned up-market as B2B software for disability-provider organizations → scaled through the I/DD association circuit (ANCOR Gold Partner, CQL exhibitor) behind a sales-led demo/RFP funnel → Forbes 30 Under 30 (2026): $5.1M raised, 275 provider orgs across 39 states, 30,000+ people with I/DD served.
Gold Partner of ANCOR, the national I/DD provider association — ANCOR's own partner page says Kibu "already serves over 40 ANCOR members across 18 different states". The association is the market's watering hole, and Kibu pays to stand at it.
No self-serve signup, no public pricing: the dominant CTA is "Get a demo", and the site carries a dedicated /rfp page for institutional procurement. 375 subscriptions at $625/mo average — contract-sized accounts, sales-closed.
The on-demand class catalog is exposed as an indexable surface: 630 /content pages (one per class, e.g. "how to fold laundry") plus 11 per-state pages and 51 compliance/DSP-retention blog posts — 713 URLs in the main sitemap, over 1,000 in the /content child sitemap.
Works the I/DD event circuit: listed exhibitor at the 2025 CQL (Council on Quality and Leadership) Conference, and the CEO is a 2026 Behavioral Health Tech speaker. Booth presence confirmed; revenue attribution unverified.
Forbes 30 Under 30 Social Impact (class of 2026) for the CEO — the profile pegs $5.1M raised and 275 provider orgs in 39 states — amplified by PR-wire syndication and the founder origin story on X and podcasts.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.