// mix weights are our estimate from detected signal volume
Two founders in their early 20s bootstrapped on a €30k student loan and cold-called 250 artisans before the app was even coded (one co-founder had been a media buyer for construction pros). Post-launch the mix shifted to mobile-app-led growth: app-store ratings, per-trade SEO landing pages, and Facebook/Instagram/TikTok. Reached ~€190k ARR with zero fundraising — steady compounding, no spike — with France's 2026 e-invoicing mandate as a demand tailwind. Web traffic is tiny (~561 visitors/30d per TrustMRR) relative to revenue: acquisition is app-store and word-of-mouth, not web.
The first 250 artisans were signed by cold calls before a line of code existed, on zero ad budget — pre-selling a mobile product to a trade audience the founders already knew from media-buying work.
Mobile-first distribution via the French App Store and Google Play — marketing pages claim 4.9/5 and 5/5 (256 reviews) and "10,000+ active craftsmen" (self-reported, unverified against live store pages). Revenue per web visitor of ~$32 confirms the store, not the site, is the storefront.
36 /metier pages (one per trade: serrurier, plombier…) plus keyword landers (logiciel-facturation-artisan, Factur-X compliance pages) and an active blog — 166 URLs. Real but small: ~10.7k Google impressions/30d per TrustMRR.
Facebook/Instagram/TikTok are self-declared channels, and the co-founder's media-buying background plus tiny organic follower counts (TikTok 2.2k) imply paid social does the work — spend unverified, no ad-library audit.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.