01 / detected channel mix
outreach 55%
free tools 20%
founder audience 15%
Cold outbound (email + LinkedIn) 55%Dogfooding as lead-gen 20%Build-in-public (X) 15%Affiliates & localisation 10%
// mix weights are our estimate from detected signal volume
01b / strategy evolution
The most useful entry on this board for anyone who assumes distribution means content. Gojiberry reached roughly $4.2M ARR in about a year on a website of 54 pages — two orders of magnitude below the programmatic players here, and less than a third the size of HeadshotPro's small surface. The founders are explicit that there was no clever channel: they picked one channel at a time according to what stage the revenue was at, starting with pure cold outbound over email and LinkedIn, and used their own early product to find the prospects. A sales-led business that happens to sell software, and a reminder that a crawler measuring pages would score it near zero.
02 / channel claims — with receipts
RANK 1
Cold outbound (email + LinkedIn)
statedThe stated engine from zero to first traction: cold email and LinkedIn, run on prospects surfaced by their own product. The founder frames the whole growth story as picking one channel at a time by revenue stage rather than finding a single magic channel — outbound was the one that worked at the start.
good confidence
RANK 2
Dogfooding as lead-gen
detectedstatedThe product finds high-intent leads, so it was pointed at itself to find its own. Detected corroboration: a free /sales-navigator-filters-generator page, the classic free-tool wedge aimed at exactly the people who already use LinkedIn Sales Navigator.
good confidence
RANK 3
Build-in-public (X)
statedBoth founders post revenue milestones and channel breakdowns publicly, and the posts travel — the ARR thread cleared 5k views within hours. The audience is small in follower terms; the numbers are what carry it.
good confidence
RANK 4
Affiliates & localisation
detectedDetected, small, and recent: an /affiliate-program page plus 27 French pages out of 54 total — the founders are French, and the localised half of a very small site is the only content play visible at all.
high confidence
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