// mix weights are our estimate from detected signal volume
Launched Sep 2024 as token-gated web3 forms (Product Hunt, 12 upvotes), built a large SEO moat through 2025 — glossary, comparisons, calculators, hundreds of posts — while pivoting toward analytics, then relaunched twice in 2026 as DeFi analytics/attribution. The economics tell the motion: $93k all-time from just 11 active subscriptions (~$872/mo each), sold into funded crypto startups (testimonials name Lightspeed/Framework-backed teams). Ex-PayPal/Grab/Chainlink founder does the thought-leadership circuit himself.
844 sitemap URLs dominated by editorial surface: 425 blog posts, 177 glossary terms, 13 comparison pages (google-analytics, posthog), 19 free calculators and a 48-page tools directory — DR 46 backs it as the inbound engine.
The founder writes the category essays himself ("it's the tool we wished we had as builders"), pushes the free plan, and references direct conversations with builders — founder-led content feeding high-touch contracts, with cold email and LinkedIn in the self-declared mix.
MIT-licensed SDKs (web, Node, React Native) under the getformo org serve integration credibility rather than star-count traction (1–2 stars per repo), alongside a repeat Product Hunt cadence used for milestone visibility (best launch: 74 upvotes).
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.