// mix weights are our estimate from detected signal volume
A UEFA-qualified coach spent 15+ years building the 360TFT coaching-education audience first, then launched FootballGPT into it (~Dec 2025): promoted through the Football Coaching Academy Skool community, the 360TFT blog and cross-promotion with sibling tools (RefereeGPT, CoachReflect). Then a programmatic SEO layer went far beyond coaching queries into Football Manager 26 and EA FC gaming keywords. Still growing (+21% MoM at capture, ~8 months of revenue) — and already listed for sale at $200k (3.8x). The claimed '140% month-over-month growth' on the listing is founder-stated and unverified.
Launched into a pre-built coach audience: "part of the 360TFT coaching ecosystem", pushed via the Skool community, blog and sibling-tool cross-promotion — which explains 461 subscribers within eight months of launch. The "12k+ coaches use it" figure is the ecosystem's own claim.
522 templated URLs — 161 guides, 31 drills, formations/positions pages — and, cleverly, 43 Football Manager 26 tactics/wonderkids pages plus EA FC content: fishing gaming keyword pools far bigger than real-world coaching.
The founder posts product promotion, free AI-for-football courses and an AI-agent-building course from his coaching account — content funnels aimed at the same coach audience, self-declared alongside SEO as the channel mix.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.