01 / detected channel mix
ecosystem 45%
editorial seo 35%
free tools 20%
Looker Studio connector rails 45%Exact-match tutorial SEO 35%Free tool + founder brand 20%
// mix weights are our estimate from detected signal volume
01b / strategy evolution
Founded May 2022 and grown quietly to ~$160k all-time on a be-where-the-buyer-works playbook: 134 visitors in the last 30 days converting at $23.21 revenue per visitor — the highest revenue-per-visitor on this board — because the buyer arrives from a Looker Studio connector search or an exact-match tutorial query, not a funnel. 24 subscriptions at $99–$149/mo. Peaked at $7.8k/mo (Sept 2025), now declining gently; listed for sale at $95k (2.6x) with 3 offers.
02 / channel claims — with receipts
RANK 1
Looker Studio connector rails
detectedThe product ships as a connector accessible directly inside Looker Studio — the connector ecosystem is the discovery surface — with per-source integration landers (App Store Connect, Google Play) and one-click "Magic Templates" as the funnel.
high confidence
RANK 2
Exact-match tutorial SEO
detectedstated~80+ founder-authored posts targeting the exact how-to query ("How to Integrate Your App Store Data into Looker Studio"), each positioning the product as the ETL bridge — SEO and word of mouth are the only two channels the founder declares, and $23/visitor says the targeting works.
high confidence
RANK 3
Free tool + founder brand
detectedstatedA free StoreAPI Pulse utility (Apple/Google store-API status monitoring) plus a public wiki serve engineering-as-marketing, alongside the founder's app-marketing blog and Substack ("a feature launch spree… writing wikis and recording tutorials").
good confidence
◆ the weekly teardown
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.