directory / marketing-analytics / cometly

Cometly

cometly.com · marketing attribution for B2B SaaS · founded by Grant Cooper & Matt Pattoli

✓$205,972MRR · TrustMRRlast crawled 2026-08-11

303 subscriptions$9,516,331 all-timelaunched oct 2020

01 / detected channel mix

programmatic seo 40%

affiliates 25%

partners 15%

Programmatic SEO 40%Affiliate-led launch 25%Agency partners 15%Founder podcast circuit 10%

// mix weights are our estimate from detected signal volume

01b / strategy evolution

Launched through one top affiliate's audience (co-marketing webinar + founding-user offer) instead of Product Hunt — $53.8k MRR in launch week → moved upmarket to B2B attribution with a sales-assisted motion (note 304 subscriptions at ~$680/mo average) → compounding inbound via a 5,600-article programmatic blog, 207 integration pages, and standing affiliate + agency-partner programs.

02 / channel claims — with receipts

RANK 1

Programmatic SEO

detected

The dominant visible surface: 6k sitemap URLs, of which 5.6k are blog articles and 207 are integration pages targeting attribution/ads keywords, updated daily.

6kURLssitemap08-11 5.6k/post articlessitemap08-11

high confidence

RANK 2

Affiliate-led launch

third-partydetected

Skipped Product Hunt; launched via a co-marketing webinar with a single top affiliate in their niche plus a founding-user offer: $53.8k MRR and $251k cash collected in launch week. A 30%-recurring program (90-day cookie) still runs today.

$53.8kMRR in launch weekrewardful08-11 30%recurring × 12mocometly.com/affiliates08-11

high confidence

RANK 3

Agency partners

detected

Formal agency channel: agencies deploy Cometly for their ad clients via a dedicated partner program; 29 customer-story pages provide the social proof for that motion.

29customer-story pagessitemap08-11

good confidence

RANK 4

Founder podcast circuit

stated

Grant Cooper tells the growth story on podcasts (ClickFunnels Radio #734) and posts on X/YouTube — authority support for the sales-assisted motion rather than a direct funnel.

CFR #734podcast appearanceclickfunnels radio08-11

good confidence

◆ the weekly teardown

One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.

directory / marketing-analytics / cometly

Cometly

cometly.com · marketing attribution for B2B SaaS · founded by Grant Cooper & Matt Pattoli

✓$205,972MRR · TrustMRRlast crawled 2026-08-11

303 subscriptions$9,516,331 all-timelaunched oct 2020

01 / detected channel mix

programmatic seo 40%

affiliates 25%

partners 15%

Programmatic SEO 40%Affiliate-led launch 25%Agency partners 15%Founder podcast circuit 10%

// mix weights are our estimate from detected signal volume

01b / strategy evolution

02 / channel claims — with receipts

RANK 1

Programmatic SEO

detected

The dominant visible surface: 6k sitemap URLs, of which 5.6k are blog articles and 207 are integration pages targeting attribution/ads keywords, updated daily.

6kURLssitemap08-11 5.6k/post articlessitemap08-11

high confidence

RANK 2

Affiliate-led launch

third-partydetected

$53.8kMRR in launch weekrewardful08-11 30%recurring × 12mocometly.com/affiliates08-11

high confidence

RANK 3

Agency partners

detected

Formal agency channel: agencies deploy Cometly for their ad clients via a dedicated partner program; 29 customer-story pages provide the social proof for that motion.

29customer-story pagessitemap08-11

good confidence

RANK 4

Founder podcast circuit

stated

Grant Cooper tells the growth story on podcasts (ClickFunnels Radio #734) and posts on X/YouTube — authority support for the sales-assisted motion rather than a direct funnel.

CFR #734podcast appearanceclickfunnels radio08-11

good confidence

◆ the weekly teardown

One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.