// mix weights are our estimate from detected signal volume
A solo Italian indie dev who ships ~6 products. Aura AI began Dec 2023 as a text/image-to-video mobile app and grew into a multi-model web aggregator (Veo, Sora 2, Kling, FLUX). The telling detail: it has built a DR-48 programmatic SEO surface — high for its MRR — while the founder declares Instagram/TikTok as the growth channels and simultaneously advertises for a marketing co-founder because "social content isn't working". MRR shrinking ~9–10%/mo at capture.
124 URLs — 56 blog posts, 18 per-model pages, 5 competitor /vs pages (Runway, Leonardo, getimg) — carrying a DR 48 that is unusually high for the revenue, making SEO the likelier engine than the declared social.
The homepage cross-links the founder's sibling apps (Codex QR, Repost PRO, EditAI Studio) — Repost Pro claims 2M+ users, a plausible free-traffic feeder into Aura AI, though no funnel numbers are published.
Instagram and TikTok are the two declared channels — self-admittedly underperforming, hence the co-founder search — alongside iOS/Android/Windows store listings and a Tolt affiliate program (terms behind signup).
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.