// mix weights are our estimate from detected signal volume
A French ex-media-buyer built the audience before the product: late-2025 LinkedIn automation content and a free n8n lead magnet ("I paid €1,257 for this automation") seeded the exact problem Apogee solves, a Framer waitlist gated the Q1 2026 launch, and TrustMRR tracking runs from February. Early but real: $3.3k MRR / 33 subs at $75–$219 per Meta account, 10+ customer logos on-site, a talk-to-founder WhatsApp button — and cold calling into French agencies in the declared mix, unusual for a SaaS at this price point. No SEO footprint yet (DR 2, no sitemap).
The playbook is problem-seeding: a comment-gated free n8n automation that auto-launches Meta ads (58 reactions, 154 comments) posted explicitly "while he develops a simplified version for media buyers" — the simplified version being Apogee itself.
Cold calling sits in the declared channel list alongside the social mix — fitting the niche B2B buyer (French media-buying agencies) — with a "Talk to Founder" WhatsApp option and Discord on the site, and 10+ customer logos including a 35-manager performance team.
A Framer waitlist ran pre-launch ("public launch planned for Q1 2026", early access to members first) — converting the audience built by the content into day-one users.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.