directory / workforce-management / aplano

Aplano

aplano.de · shift planning & time tracking for SMBs · founded by Tadeus, Hayk & David Gregorian

✓$244,875MRR · TrustMRRlast crawled 2026-08-11

2,463 subscriptions$8,910,579 all-timelaunched 2020

01 / detected channel mix

other 40%

programmatic seo 25%

other 15%

Google Ads 40%German-keyword SEO 25%Meta Ads 15%Review marketplaces 12%Regulatory tailwind 8%

// mix weights are our estimate from detected signal volume

01b / strategy evolution

Born from pharmacy shift-planning pain (2017 idea, 2020 Hamburg launch) → ~2 years free to build the user base, then monetized → $3M ARR about 3 years later on Google Ads + Meta Ads + German-keyword SEO → rode the German time-tracking-law tailwind → 2,500+ companies today. The counter-example in this directory: paid-ads-led, DR 17, no founder-audience play at all.

02 / channel claims — with receipts

RANK 1

Google Ads

third-party

Primary paid channel for the German market per the Superframeworks breakdown — the clearest paid-acquisition-led growth story on this directory, consistent with a low backlink profile (DR 17).

$3MARR ~3yrs after monetizationsuperframeworks08-11 DR 17ahrefs domain ratingtrustmrr08-11

good confidence

RANK 2

German-keyword SEO

detectedthird-party

Programmatic German-language surface: 157 glossary (/lexikon) pages, 62 FAQ pages and 44 blog posts targeting Schichtplan/Zeiterfassung keywords, plus per-industry landers (pharmacy, security, kita, hotel, logistics).

316URLs · 157 lexikon · 62 faqsitemap08-11

high confidence

RANK 3

Meta Ads

third-party

Secondary paid channel per the same third-party breakdown.

2ndpaid channelsuperframeworks08-11

good confidence

RANK 4

Review marketplaces

detected

Classic German B2B distribution through software review sites: Capterra 4.8/5, OMR Reviews 4.7/5, plus softguide.de and GetApp listings.

4.8/5capterra ratingcapterra.de08-11

good confidence

RANK 5

Regulatory tailwind

third-party

German working-time-recording legislation (post-2019 EU ruling) is a standing demand catalyst for digital time-tracking tools — flagged as such since 2020.

2020press flag, 120 customers thenhamburg startups08-11

good confidence

03 / abandoned channels — stated by founder

free_core_tierlaunched free to build the base (~2 years before monetizing); since replaced by a 14-day trial

◆ the weekly teardown

One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.

directory / workforce-management / aplano

Aplano

aplano.de · shift planning & time tracking for SMBs · founded by Tadeus, Hayk & David Gregorian

✓$244,875MRR · TrustMRRlast crawled 2026-08-11

2,463 subscriptions$8,910,579 all-timelaunched 2020

01 / detected channel mix

other 40%

programmatic seo 25%

other 15%

Google Ads 40%German-keyword SEO 25%Meta Ads 15%Review marketplaces 12%Regulatory tailwind 8%

// mix weights are our estimate from detected signal volume

01b / strategy evolution

02 / channel claims — with receipts

RANK 1

Google Ads

third-party

Primary paid channel for the German market per the Superframeworks breakdown — the clearest paid-acquisition-led growth story on this directory, consistent with a low backlink profile (DR 17).

$3MARR ~3yrs after monetizationsuperframeworks08-11 DR 17ahrefs domain ratingtrustmrr08-11

good confidence

RANK 2

German-keyword SEO

detectedthird-party

316URLs · 157 lexikon · 62 faqsitemap08-11

high confidence

RANK 3

Meta Ads

third-party

Secondary paid channel per the same third-party breakdown.

2ndpaid channelsuperframeworks08-11

good confidence

RANK 4

Review marketplaces

detected

Classic German B2B distribution through software review sites: Capterra 4.8/5, OMR Reviews 4.7/5, plus softguide.de and GetApp listings.

4.8/5capterra ratingcapterra.de08-11

good confidence

RANK 5

Regulatory tailwind

third-party

German working-time-recording legislation (post-2019 EU ruling) is a standing demand catalyst for digital time-tracking tools — flagged as such since 2020.

2020press flag, 120 customers thenhamburg startups08-11

good confidence

03 / abandoned channels — stated by founder

free_core_tierlaunched free to build the base (~2 years before monetizing); since replaced by a 14-day trial

◆ the weekly teardown

One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.