// mix weights are our estimate from detected signal volume
Launched 2022 as a phone/email validation API, expanded to a ~40-product bundled data API on one credit balance. Channel evolution is visible in the sitemap: programmatic SEO buildout first (area codes, integrations, compare/alternatives), then a free-tools funnel, then the newest surfaces — MCP pages for AI agents and a 30% recurring affiliate program.
772 sitemap URLs dominated by templated surfaces: 407 tool/area-code pages, 127 integration pages, 45 compare pages, plus a Spanish-localized set. The founder publicly positions SEO+LLMO as his core motion.
Homepage leads with free lookups (phone, reverse phone, email verification, IP, domain authority checkers) that feed the paid credit-based API.
MCP server advertised on the homepage with dedicated /mcp/* pages — distributing the API into the Claude/agent tool ecosystem.
"Earn 30% on every customer you refer", recurring for the life of the referral; self-serve portal still in development at capture.
One email a week on how SaaS actually gets users — the new teardowns, what changed, and the founder claims our crawl just caught out. No fluff, unsubscribe anytime.